Many businesses across multiple industries leverage data to provide insights into crucial organizational aspects, such as sales, audience engagement, customer service, and the performance of products and services. With the massive volume of information collected on a daily basis, it’s imperative that businesses find ways to analyze and understand it to guide and inform decision-making. […]
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How small businesses can boost their data science use
The value of data usage in businesses has been skyrocketing, and it will only continue to increase as technology evolves. Along with that increase comes the demand for data science and the ability to understand and leverage insights from data. If you operate a small business, utilizing the data you’re collecting could help you grow […]
Best Practices for Data Ingestion
Businesses need to refine their operations continuously so they can provide better customer service, innovate new products or services, and stay competitive. One way to do this is through data-driven decision making which leads to smarter and more informed choices and ensures that a business is taking into account the needs and behaviors of stakeholders […]
How Big Data Analytics Benefits Companies – Part 2
Our world is awash in data. It comes at us from all directions and from many sources. From the news, social media, analytics platforms, magazines, books, blogs… the list goes on. For the average person, it can be challenging to parse through everything and decide what to pay attention to. And it’s no different for businesses. But, collecting data and making sense of it is critical to businesses and can help stakeholders make smarter decisions.
