Context is critical in just about every aspect of our lives. From a young age we teach children to use “context clues,” when first learning to read. When making a major purchasing decision, such as buying a car, we use the context of how many miles it has and whether it’s been in an accident […]
Month: October 2021
How storytelling can improve your organization
There are a thousand reasons the pen is mightier than the sword – the power of narrative can create bonds and shape our sense of the world around us. Storytelling can help us understand our purpose and place in the community, the workplace, family, and much more. And the same is true of the power […]
How data contextualization can close the gap between analytics and decisions
Most companies have turned to data to guide and inform critical decision making. And while most organizations have all the data they need (and then some) there is still a large gap between collecting data and using it for decision making. For businesses to stay competitive and keep up with the ever-changing digital landscape, they […]
How Data Science Can Save Your Team
Establishing hiring practices, recruiting, filling positions, and growing teams are all challenges that most businesses face. While there have been some good solutions in the past, such as outsourcing to professional recruiters or restructuring job positions, data science now provides a more promising long-term alternative. Many companies are now using big data to create a […]
The difference between exploring data and explaining data
Many businesses across multiple industries leverage data to provide insights into crucial organizational aspects, such as sales, audience engagement, customer service, and the performance of products and services. With the massive volume of information collected on a daily basis, it’s imperative that businesses find ways to analyze and understand it to guide and inform decision-making. […]
How small businesses can boost their data science use
The value of data usage in businesses has been skyrocketing, and it will only continue to increase as technology evolves. Along with that increase comes the demand for data science and the ability to understand and leverage insights from data. If you operate a small business, utilizing the data you’re collecting could help you grow […]
Best Practices for Data Ingestion
Businesses need to refine their operations continuously so they can provide better customer service, innovate new products or services, and stay competitive. One way to do this is through data-driven decision making which leads to smarter and more informed choices and ensures that a business is taking into account the needs and behaviors of stakeholders […]