Data Contextualization 101

Running a business or an organization is about more than just the products and services you offer. It’s just as important to conduct research and data analysis to ensure you’re making evidence-based decisions, developing the right strategies, and hitting your goals.

To achieve these goals, data contextualization is critical. Data contextualization enables you to easily analyze big data, turning otherwise complex data into meaningful and actionable insights. Data contextualization works by putting together related information to make it more useful and easier to digest and interpret. From there, this information can be used to identify patterns, trends, and correlations, providing more value from the data you compiled.

If your business wants to leverage the power of data contextualization but isn’t sure where to start, keep reading to learn more about the basics and how you can leverage this powerful tool. 

What is Contextualization?

By definition, “contextualization” means adding related information to something to make it more useful. This can mean including background information, patterns, trends, outliers, and more to help a reader make sense of what the data is really saying. With this data integration, you can provide context to users allowing for better interpretation of your data and enabling you to make smarter decisions.

What is Data Storytelling?

Data storytelling is the process of creating a story from data analysis. This allows people to understand complex information and use it to make decisions, take action, and inform strategies. This is important for influential communications, as narratives and visuals are an effective medium that allows our brain to understand information better, remember it, and make informed decisions. Getting from data to insights can be a time-consuming and costly process, but at Gemini, we’ve created an easy and accessible way to connect the dots and tell a compelling story.

How Data Contextualization Can Help Your Business

To be the most helpful, data must tell a story that allows stakeholders to understand successes, challenges, future trends, and pain points, and helps them make smarter decisions. But reports and numbers on their own don’t help – the information needs to be presented in a compelling and digestible way. Traditional data analytics can be static and tabular, failing to capture the evolution of complex data relationships. That’s where contextualization comes in. With Gemini, you can connect the dots between data from disparate sources and transform data into stories and gain richer insights.

There are many ways in which data and data storytelling can benefit a business, but one that has overarching implications is contextualizing data to boost productivity. When armed with data – and meaningful insights – businesses can create higher performing teams which lead to better outcomes overall.  When business leaders have real-time, contextualized data, they can be more effective and make good decisions for their team and the company. They can guide their teams in the right direction, create happy and healthy work environments, and boost staff morale, all of which has positive impacts on the bottom line.

The Bottom Line: Big Decisions Require Big Data Contextualization 

When it comes to expansion and taking your business to the next level, it’s incredibly important to add big data information and contextualization into your data analysis efforts. With a better understanding of data, you can create impactful strategies and take the right steps to help your company grow and motivate your employees. Knowing the basics is a good first step but you may also want to consider working with a partner like Gemini Data to help you solve your biggest data challenges without an army of data scientists. 

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