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Gemini for Media

The media industry has perfected the ability to distribute relevant content at the right time. By analyzing user behavior collected through data platforms, organizations are strategically recommending content to increase consumer engagement. 59% of news publishers utilize AI to improve content recommendations, and the ability to act quickly based on the data being collected is paramount to success.

Gemini Data uses the same ideology through its stories feature - deliver the most relevant, interesting content in real time to those who need it. By analyzing the user behavior across all of your data platforms, Gemini’s Autonomous Data Infrastructure (ADI) can compile and deliver the data that matters most in a headline format. From there, users are given all of the tools they need to answer the next questions that arise.

Knowing the full story allows users to efficiently define strategy, resulting in higher customer engagement, market presence, and effective advertising across channels.

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